Staple & Hue is more than a brand—it’s a philosophy. A quiet luxury. A way of moving through the world with effortlessness and confidence. Founded in Australia in 2017 by designer Sera Bagnall, we create sculpting essentials that mold to you, move with you, and stand the test of time.

Our pieces aren’t just basics—they’re the foundation of your wardrobe. Thoughtfully crafted, made to last, and designed for the woman who values longevity over trends. Each silhouette is intentional, evolving with you, designed to be worn now, next season, and always.

This is fashion without the noise—elevated staples, luxe fabrications, and clean lines that let you shine. A wardrobe that feels like an extension of you—because when you look good, you feel unstoppable.

Icons like Hailey Bieber, Bella Hadid, the Kardashian-Jenners, JLO, Megan Fox, and Karrueche have worn our pieces, but this isn’t just about them. It’s about you.

With Staple & Hue, you’re not just buying clothes—you’re investing in pieces that fit into your story.

Thank you for being part of this journey. You are the reason we do what we do.

x S&H